Recently video marketing has become the main medium online for effectively spreading the word about the services and products that your business offers. There are many different reasons for this change, however the most obvious one is the increasing portability and accessibility of the Internet.
These days people have faster tablets, mobile browsers and computers that all support easy and fast video viewing. Compared to past, this is a significant shift. However, when it comes to making use of video marketing for advertising their brand, many marketers are stuck in the dark ages still. Don’t allow this to happen to you. Discover the hidden power of video marketing and tap into the Internet’s most valuable resource in order to spread the word near and far about your business and reach more prospective customers.
If you have not started using video market yet for your business, you are definitely missing out on capitalizing on a medium that can do wonders for your bottom line and explode your exposure online.
So what explains the rapid growth of video marketing? Most likely because savvy marketers are aware that this form of marketing results in more traffic. How does it do this? Whenever you create videos that promote your brand, it increases your chances of obtaining more visitors from social media networks and Google. That traffic then turns into tons of new leads and customers for your online business.
There is one major difference between TV commercials and online videos, which is that TV commercials are not interactive – viewers are forced to sit through a steady stream of unsolicited advertisements while watching their favorite TV shows. This is a necessary evil we’ve been living with now for several generations.
However, online videos are different. When people discover your videos online, they are actively doing a search fro something. When they click on play, they are doing it voluntarily. It is their choice to watch it and it’s an interactive experience. These viewers are much more inclined to watch your video and listen to what it has to say regarding the offerings from your company. In addition, since they are already actively clicking, they are also much more inclined to sign up to receive information or to make purchases online. That is why videos defeat traditional television spots by a wide margin.